Google channels King Canute ...

... believing the tide will always be going out, and having this opinion reinforced (temporarily, one suspects) by the Language Council of Sweden:

http://www.dailymail.co.uk/news/article-2300066/There-thing-ungoogleable-Google-war-Sweden-plan-create-new-word-things-online.html

Swedish Language Council wants to introduce phrase 'ogooglebar'

Term for un-googleable was to mean 'cannot be found on search engine'

But Google said the word should only apply to Google, not any others

Swedish language experts then dropped the phrase