This must have implications for juries

http://www.thepassivevoice.com/12/2012/changing-the-world-one-story-at-a-time

The stories that you read and the movies that you watch can have profound effects on you. Reading, and writing, are both immersive experiences.
In a recent study, researchers used magnetic resonance imaging to peer into the brains of people who read. Scientists found that when a person reads the word “bicycle,” for example, the area of the brain that controls the leg muscles used when riding a bike “light up.” Similarly, if you read a passage about eating a feast, the area that controls your chewing muscles will activate, while if you read a love scene, portions of your brains that recall emotions become excited. In fact, with every paragraph that a reader reads, dozens of connections are made that the reader doesn’t recognize.
In short, at a subconscious level the reader experiences the tale.